Automations are rules that give rewards to your customers automatically, without you having to do anything manually. You configure them once and the system handles the rest.
For example, you can tell the system: "Give every customer who has a birthday this month a free dessert". Or "If a customer hasn't visited in 30 days, send them a welcome coffee". These rules run on their own every day.
Automations are one of the most powerful tools to keep your customers active. A customer who receives a birthday gift without asking for it has a memorable experience that drives them to come back.
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