A contact point is a smart QR code or link that connects a physical location of your business with a digital experience. For example, a QR on a restaurant table that leads to the digital menu or the loyalty card.
What makes Welcome Back contact points special is that you can change where they lead without having to reprint anything. You can print your QRs today pointing to the menu, and tomorrow change them to point to a special promotion — the QR code is the same.
Each contact point also records statistics: how many times it was scanned, from what devices, and what action the customer took. This tells you which points in your venue generate the most activity.
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