What are Dynamic Rewards?
Dynamic Rewards allow you to configure benefits that are automatically sent to your customers based on their behavior or special dates. Once configured, they work automatically via push notifications without you having to do anything else.
Types of Dynamic Rewards
🎂 Birthdays
Automatically send a special reward on your customer's birthday. For example: "Happy birthday! We're giving you a double burger. Valid for 7 days."
😴 Inactive Days
Reactivate customers who haven't visited your business in a set period. You can configure that after 30, 60, or 90 days without visits, the customer receives a notification with a reward to encourage them to return.
📅 Date Range (Special events)
Schedule rewards for specific dates like national holidays, Christmas, business anniversary, or any special event. All customers with an active card will receive the benefit during the configured period.
How to create a Dynamic Reward
Go to the side menu and select Marketing > Dynamic Rewards
Click on Create Dynamic Reward
Configure the reward:
Dynamic Reward: Select the reward to deliver
Availability Period: Define how many days the customer has to redeem (3, 5, 7, or 14 days)
Select the reward type: Birthday, Single Day, Date Range, or Inactive Days
Select the card to which it will apply
Configure the push notification:
Send time: Select the time (default: 8:00 AM)
Custom message: Use the generic message or customize it
Click Create Dynamic Reward
Dynamic Rewards Management
Once created, you can view all your rewards in a table with: reward type, associated card, details, validity days, status, and available actions.
💡 Recommended use cases
Birthdays: Make your customers feel special on their day
Reactivation: Win back inactive customers with an attractive incentive
National Holidays: Offer discounts during national celebrations
Business Anniversary: Celebrate with your loyal customers
Special Seasons: Christmas, Valentine's Day, Mother's Day