Email campaigns are the actual content your customers will receive. In Welcome Back, you can design campaigns for different purposes:
Recurring campaigns (like a weekly newsletter or happy hour alerts)
Event campaigns (like Valentine's Day promotions)
Goal campaigns (like retargeting campaigns to bring back inactive customers)
Step 1 — Create the campaign
Go to Marketing → Email Marketing → + Enviar ahora or Campaigns. Give your campaign an internal name and choose the campaign type.
Step 2 — Design the email
Use the drag-and-drop visual builder. Add blocks: text, images, buttons, spacers, and columns. Customize colors, fonts, and layout. Use merge tags to personalize content with customer names and points balances.
Step 3 — Select your audience
Choose between sending to all customers, a saved segment, or importing a CSV. The audience picker shows you the number of recipients before sending.
Step 4 — Send or schedule
Send immediately or schedule for a specific date, time, and timezone. Always send yourself a test email first to verify how it looks in the inbox.
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