🎯 What is Points Lifetime?
In Welcome Back, you can define an expiration period for the points your customers earn. This means that after a certain number of days (e.g., 30, 90, or 365), unused points will automatically expire.
This feature helps you encourage faster engagement, reduce long-term financial liability, and launch limited-time campaigns that drive results.
✅ Benefits of Setting Points Lifetime
📈 Boosts redemption activity
When customers know their points will expire, they’re more likely to use them on time — driving traffic and increasing sales.
💸 Keeps liabilities under control
Points are a future cost. Letting them expire helps reduce the financial burden of unused rewards on your balance sheet.
📅 Enables time-based campaigns
Great for seasonal promotions or limited-time loyalty offers. You can encourage quick action by tying points to deadlines.
🎯 Reinforces repeat behavior
With limited time to redeem, customers are motivated to come back more often and stay engaged with your brand.
⚠️ Things to Consider Before Activating Expiration
🙈 Customers may get frustrated if not informed
If users don’t know their points will expire, they might feel disappointed. Be sure to communicate expiration dates clearly through emails, push notifications, and wallet messages.
🤝 Balance urgency with fairness
If the expiration window is too short, it can backfire. Give customers enough time to earn and redeem points comfortably.
🛠️ How to Set Points Lifetime in Welcome Back
Log in to your admin panel.
Edit your pass rules.
Find the “Points Lifetime” option.
Set how many days the points will remain valid from the moment they are issued (e.g., 30, 90, or 365 days).
Save your changes — all points issued under that campaign will automatically follow this rule.
💡 Best Practices
Start with at least 90 days to give customers a fair chance to redeem.
Enable push reminders to notify users before expiration.
Combine with limited-time rewards to increase conversions.
🟠 With Welcome Back, You're in Control
Setting a points lifetime is a smart strategy to keep your loyalty program lean, engaging, and aligned with your business goals.
It helps you manage financial risk, drive customer action, and keep your program dynamic.
👉 Ready to set it up? Not sure what duration is best for your campaign?
Our team is here to help — just reach out!