What is point expiration?
In Welcome Back, you can define an expiration period for the points your customers earn. This means that after a certain number of days (for example, 30, 90, or 365), unused points will expire automatically. This feature helps encourage faster engagement, reduce long-term financial liability, and launch reactivation campaigns.
How to configure it
Go to Loyalty → your card → Edit → Card Rules. In the Downloaded Card Expiration Policy section, enable it and choose one of three options:
Never expire — points never expire.
After X days of inactivity — points expire if the customer hasn't made a transaction in X days.
After X days from download — points expire X days after the customer downloaded the card.
Important: only the digital card is removed from the customer's wallet. All customer data, points balance, and transaction history remain safely in your database. If a customer re-enrolls with the same email, all their previous data is restored.
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