When you create a card in Welcome Back, you have the option to assign
initial points 🪄.
And why does this matter? Because starting with preloaded points can make all the difference between a customer who just looks at the card… and one who starts using it right away 🙌
💡 Why Starting with Points Is a Smart Move
Giving your customers a few points from the beginning comes with proven benefits:
✅ Creates instant gratification
Everyone loves receiving something without asking for it. When customers see points already loaded as soon as they activate their card, it feels like they’ve already won something 🎁
✅ Encourages card usage
An empty card can go unnoticed. But one that starts with points sparks curiosity: How many more do I need? What can I earn? 🤔
✅ Reduces the feeling of “this will take forever”
Starting from zero can be discouraging. But showing progress from the beginning makes people more likely to keep earning 🎯
✅ Strengthens emotional connection
This small gesture sends a clear message: "The brand values me." And that builds loyalty from day one 💛
✅ Increases perceived value of the program
Loyalty programs that include welcome bonuses tend to perform better in terms of engagement and return on investment.
📈 How Effective Is This?
Marketing studies have shown that loyalty programs perform better when customers feel a sense of progress from the very beginning. That’s why many brands offer welcome bonuses when users create an account or join a program.
⚙️ How Do I Assign Initial Points in Welcome Back?
It’s super simple:
Go to your cards panel.
Choose the edit option on one of your cards and go to the Pass Rules section.
Look for the “Initial Points” option.
Enter how many points you want to grant upon activation (e.g., 2 points).
Save — and that’s it! 🎉
📢 Tip: Let your customers know they’ve started with points. You can use a message like:
Welcome! You already have 2 points to get started. Want to see how many more you need to redeem a reward?
🗒️ Recommendations for Setting the Right Number of Points
💰 Attractive and Profitable Value
Choose a starting value that feels meaningful to the customer (e.g., 50–100 points) but keeps your reward costs under control.
🧾 Accounting Considerations
Initial points count as a liability — they represent a future commitment. Make sure to evaluate their impact on your costs and overall profitability.
🔄 Adjustments and Flexibility
You can change the initial point amount at any time. Just remember: points already granted to existing customers won’t update automatically.
Starting with points isn’t just a technical detail — it’s a smart strategy to activate your customers and show them that loyalty is rewarded from day one.
At Welcome Back, we believe loyalty shouldn’t be complicated or distant. Giving your customers a small boost from the beginning — like preloaded points or stamps — can make a big difference in how they connect with your brand 🧡
Our goal is to help you build lasting, frictionless relationships — from the very first tap to the next purchase.
👉 Ready to set up your initial points and start strong?
If you need support, our team is here for you. Let’s talk!