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How to launch on social media and boost your loyalty program

Launch your loyalty program on social with Welcome Back—drive sign-ups through content, targeting, and smart collaborations.

Written by Cristian Rodriguez

A well-executed social media launch can be the key push your loyalty program needs to capture attention and generate sign-ups from day one.

Instagram

  • Add the enrollment link (gowb.io/r/...) to your Instagram bio.

  • Post a story showing how the card looks in Apple Wallet — include a link sticker pointing to your enrollment page.

  • Create a feed post announcing the launch: "Join our loyalty club and start earning rewards from your first visit."

WhatsApp

  • Send the enrollment link directly to your existing contact list.

  • Update your WhatsApp Business status with the poster QR image.

  • Add the enrollment link to your WhatsApp catalog or business description.

In-venue activation

  • Brief all staff on how to invite customers to join at checkout.

  • Place the QR poster visibly at the counter and on tables.

  • Train staff to say: "Scan this code and earn points on today's purchase."

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