✅ STEP 1: Prepare Your Customer Database
Strategically segment your customers
Not all customers are the same. Use the data already available in Welcome Back to create segments based on purchase habits, visit frequency, or average ticket value. This will help you personalize your launch campaigns.
Clean and update your contact list
Make sure all contact details are up to date to reduce bounce rates and improve the reach of your push notifications, emails, or SMS.
✅ STEP 2: Design an Irresistible Launch Campaign
Create an attractive welcome offer
Motivate customers to join your program with an initial incentive: exclusive discounts, double points on their first purchases, or a special gift.
Build anticipation before the launch
Use teaser messages across your channels:
“Coming soon: we’ll reward every visit. Are you ready to start earning benefits?”
✅ STEP 3: Execute the Launch with Precision
Choose the right timing
Pick days and hours when your audience is most responsive, based on the metrics provided by Welcome Back.
Send clear, persuasive messages
Example:
“Welcome to our new loyalty program! Earn points with every purchase and unlock exclusive rewards. Join today!”
Reinforce with visual content
Share visuals or videos on social media and in your physical location to explain how the program works.
✅ STEP 4: Track and Optimize from Day One
Monitor real-time results
Use Welcome Back dashboards to track open rates, new signups, and program participation during the first few weeks.
Adjust your strategy based on data
If a segment shows low engagement, test new offers or personalized messages to increase activation.
Welcome Back: Your Partner in Every Stage of Customer Loyalty