📋 Overview
Push notifications are one of the most powerful customer retention tools offered by Welcome Back.
When a customer installs your digital loyalty card on their phone, you instantly unlock a direct communication channel to their device. This eliminates the need for third-party apps like delivery platforms or social media, letting you talk directly to your most loyal audience.
This direct channel is ideal for sending personalized promotions, event invitations, product launches, or even reminders to bring customers back.
✍️ Composing the Notification Message
Inside the notification composer, you can write the message you want to send and choose exactly which card or segment will receive it.
You can also filter by customer status to customize your campaigns:
Active customers → use soft, informative messages or exclusive perks.
Inactive customers → send stronger promotions to win them back.
👀 Notification Preview
Before sending your message, preview how it will appear on your customers’ phones—both iOS and Android.
This ensures your content is clear, concise, and attention-grabbing, with no surprises once it goes live.
📚 Notification History
The notification history panel lets you view:
The messages you’ve sent
When they were sent
Which loyalty card or customer segment received them
How many recipients were targeted
This helps you analyze past campaigns and improve your future communication strategy.
✅ Summary
The Push Notification Center in Welcome Back gives you a direct line to your customers—no middleman needed.
When used correctly, it helps you:
Increase visit frequency
Reactivate lapsed customers
Boost average order value
Promote specific products or offers