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💬 Push Notifications: The Do’s and Don’ts for Marketing and Sales Teams in 2025

Learn to use push notifications as a true loyalty tool, not just for sales.

Titi de Welcome Back avatar
Written by Titi de Welcome Back
Updated over 3 weeks ago

💬 Push Notifications: Small Actions, Big Results

On many delivery platforms, every push notification comes with a cost. That forces teams to prioritize, measure — and often — miss valuable opportunities.

With Welcome Back, that doesn’t happen. You can send as many notifications as you need, with no extra cost. But here’s the thing: having freedom doesn’t mean sending messages just because you can. The key is doing it right.

When push notifications are part of a loyalty strategy, they stop being just a sales tool — and become meaningful moments that strengthen your relationship with your customers.

What You Should Do

1. Personalize every message

"Got deals" isn't the same as:
“Hi Ana, your favorite sushi is just one click away. Order now and get a free dessert.”

Every interaction should feel tailor-made for that person.

2. Choose the right moment

Use your data to send messages when your customers are most active. Timing — both day and hour — can make all the difference.

3. Always offer something valuable

A special deal, a helpful reminder, or even a message that makes them smile 😊. Always ask yourself: Is this worth opening?

4. Track, learn, and improve

With Welcome Back, you can see who opened, who purchased, and who ignored. Use that data to fine-tune and evolve your strategy.

What to Avoid

1. Spamming your users

Less is more. If you send five notifications a day, none will make an impact. Be selective, respectful, and strategic.

2. Being too generic

Messages like “Don’t miss our deals!” won’t excite anyone. Use names, purchase habits, or interests to connect on a personal level

3. Sending just for the sake of it

Having unlimited notifications doesn’t mean you should ignore the content. Every message should deliver real value.

🤝 The Real Power: Building Loyalty, Not Just Sales

Retention is growth

Acquiring new customers is more expensive than nurturing the ones you already have. And loyalty isn’t just about sending discounts — it’s about building lasting relationships.

How does Welcome Back help?

It gives you the tools to make it simple:

  • Unlimited push notifications

  • Automated messages for key moments (birthdays, reminders, rewards)

  • Analytics to make smarter decisions

Every push is a micro-moment to strengthen the emotional connection with your brand.

🚀 Communicate without limits. Build loyalty without friction
Welcome Back lets you stay in touch with your customers in a meaningful way — without impacting your budget.

But remember: it’s not about sending more, it’s about sending better.

Turn every message into an opportunity to transform a one-time customer into a loyal brand fan.

✨ We are Welcome Back

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