Your customers want to earn rewards. You want them to come back more often.
A well-designed points strategy can do both.
Choosing how your customers earn and redeem their points is key — it defines what they can expect every time they visit your business.
That’s why our platform offers three types of loyalty cards, each designed for different business goals and customer experiences. Below, we explain how each type works and when it’s the best fit for your business.
1. Balance Cards
Our most popular card type. With a Balance Card, each customer builds up a points balance they can later use to redeem rewards — just like currency.
Here’s how it works:
Every time the customer makes a purchase, they earn points. When they choose to redeem a reward, the required points are deducted from their balance. Simple and effective.
Example:
In a nutshell:
Earn points → Save up → Redeem rewards you’ve defined.
Best for businesses that:
Offer higher-value rewards that require saving points.
Have customers who are willing to wait and accumulate for something bigger.
Want to offer variety by letting customers choose among several rewards at the same point level.
2. Cashback Cards
Cashback Cards are simple, direct, and highly effective.
You choose what percentage of each purchase you want to give back to your customer. With every transaction, that amount is added to their card as a redeemable balance.
Example:
Why customers love it:
They have total freedom to spend their cashback however they want — even to discount their next purchase. That means they keep coming back and buying more from you.
Best for businesses that:
Want to offer a reward system that’s easy to understand and use.
Prefer to drive frequent purchases with small, instant incentives.
Want to give customers maximum flexibility when redeeming rewards.
3. Cycle Cards
Cycle Cards are designed to guide your customers through a reward journey that you define — including the order of rewards, the unlock thresholds, and the specific products.
Customers accumulate points, and as they reach each milestone, they unlock the next reward, one by one, in the order you’ve set.
They never lose points — they only move forward.
Example:
Once a reward is unlocked, the customer can redeem it whenever it’s most convenient.
Best for businesses that:
Want customers to try specific products or menu items.
Prefer to control what’s being rewarded and when.
Want to offer a more structured, step-by-step loyalty experience.
Which Card Type Is Right for You?
Each card type has unique strengths, depending on your goals:
Want flexibility? Go with Cashback.
Want high-value rewards and variety? Choose Balance.
Want full control and a guided reward path? Try Cycle.
Still not sure? We’re here to help. Chat with us through your dashboard or book a call with our support team — we’ll help you find the perfect fit.