If you've accessed your dashboard, the first thing you'll find is a summary of your business performance related to the loyalty cards you've issued. A well-implemented loyalty program means that all your business transactions are recorded along with the accumulation of loyalty points for your customers. This dashboard shows you the most important metrics relevant to your implementation.
User Engagement
Cards Issued: The number of customers who have downloaded a loyalty card to their wallet.
Active Users: The number of unique customers who have used their loyalty card, whether to earn points or redeem rewards.
Total Visits: The number of visits recorded thanks to the loyalty card. This isn't necessarily the same as Active Users, because a single customer can visit more than once during the selected time period. Now that’s loyalty!
Métricas de Ingresos
Repeat Sales: The total sales generated thanks to the loyalty cards. These amounts are recorded at the time of executing a transaction and entering the transaction amount—either through one of our integrations or in our Scanning App.
Average Ticket: The average amount your customers are spending at your business. This metric is very important because your customers’ purchase amount reflects their loyalty. From our experience working with many businesses, we clearly see a correlation between purchase frequency and purchase amount.
Customer Acquisition Cost: Your customers earn rewards, and delivering rewards costs money. This metric reflects how much it costs your business to retain a loyal customer. In other words, it measures the total money you spend on delivering rewards, divided by the number of loyal customers you have.
Active Customer Evolution: Here you'll see the relationship between the total number of cards you've issued over time and the number of active customers you have. The goal here is to keep the gap between these two lines narrow, ensuring that you're effectively activating your customers and that your issued cards are being used.
Customer Lifetime Value Distribution: This chart might be the most important metric of all. It shows how your customers are distributed across different lifetime value categories. This helps you understand how many customers you have in each lifetime value tier so you realize how important it is to have loyal, high-value customers. In the example shown in the image, most customers fall into a lifetime value category averaging below CLP $15,770. On the other hand, you can also see that a significant number of customers fall into the CLP $108,547 lifetime value category. This difference is notable and highlights the importance of trying to build a loyal customer base with high lifetime value through repeat purchases.